Week 1 - February 09, 2026

How to integrate AI into business processes without blocking your team

The right approach starts from processes, not tools. Map repetitive tasks across marketing, sales and customer care, then prioritize by wasted time, business impact and error risk.

Run one 30-day pilot with clear KPIs: hours saved, faster response times, and improved lead handling capacity. Define baseline rules for quality checks, human review and privacy from day one.

When teams use shared prompts and a review checklist, adoption becomes stable and measurable.

Week 2 - February 16, 2026

Practical AI: 7 ready-to-use workflows for SMEs

AI creates value when it becomes part of everyday operations. Start with practical workflows: call summaries, sales email drafts, social plans, FAQ generation, script drafts and weekly reporting.

Each workflow should have three parts: standard input, standard prompt and final human review.

Start with two high-volume workflows and expand once usage becomes consistent.

Week 3 - February 23, 2026

How to build a professional web page that converts

The conversion structure is simple: clear promise, social proof, offer, one primary CTA. In the hero section, users must understand what you do, for whom, and the expected result in seconds.

Add proof elements such as cases, numbers and testimonials. Then present a focused offer and close with one visible action.

Do not skip mobile performance and event tracking in the first release.

Week 4 - March 02, 2026

Why landing pages are critical for leads and ads

A landing page is not a generic page. It must drive one objective with one primary action and keep message match with your ad copy.

Core elements: outcome-focused headline, clear benefits, trust proof and short form.

Track conversion rate, cost per lead and lead quality before scaling budget.

Week 5 - March 09, 2026

How to set up a Facebook Business Page correctly

Complete your setup before posting: category, bio, CTA button, contact details and consistent visuals.

Then build a steady cadence in Business Suite and align your page promise with your landing page and ads.

Week 6 - March 16, 2026

Instagram Business setup: profile, bio and content for leads

Your profile should communicate target audience, positioning and next step instantly. The bio should combine value proposition, trust and CTA.

Use three content pillars: authority, trust and conversion.

Connect Instagram to Facebook assets for complete management in Meta.

Week 7 - March 23, 2026

Meta Business Manager: connect Facebook Page and Instagram

Set up assets and permissions by role: page, Instagram account, ad account and team access levels.

A clean permission model reduces operational risk and helps continuity when teams or agencies change.

Week 8 - March 30, 2026

Meta Pixel and Conversions API: technical baseline for campaigns

Without reliable tracking, optimization breaks. Use Pixel plus Conversions API, define key events and validate deduplication before scaling.

Better event quality improves attribution and campaign decisions.

Week 9 - April 06, 2026

How to create a Google Business Profile that generates inquiries

Claim or create your profile, complete business details, then finish verification.

After verification, optimize categories, services, images and regular updates.

A well-maintained profile improves local trust and visibility before users even visit your site.

Week 10 - April 13, 2026

How to integrate website, social and Google into one funnel

Disconnected channels create fragmented data. Build one operational funnel with shared naming conventions, shared events and aligned messaging.

This gives clear decisions on what to scale, optimize or stop.

Week 11 - April 20, 2026

Meta Ads: how to launch a campaign without wasting budget

Start with the right objective and conversion event, then run structured tests across audience, message angle and creative variation.

Monitor stable signals: CTR, CPL, landing conversion rate, frequency and lead quality.

Week 12 - April 27, 2026

Marketing dashboard: minimum KPIs to understand what works

A useful dashboard drives action, not just reporting. Track qualified traffic, landing conversion rate, cost per lead, lead quality and response time.

Add a weekly decision layer: what to scale, what to improve, what to stop.